What is Public Relations?
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Many people mistake public relations for publicity. And while publicity is a major part of a public relations program, it’s not the only function that drives it. Public relations is commonly known as PR. How many times have you heard someone say, “We need some PR.” What they mean is, “We need someone to write an article about us.” A solid public relations program accomplishes many things. Most importantly, it helps to build goodwill with customers, potential customers, employees, vendors and other groups that help make up a business.
We do spend much of our time working to secure press coverage however, public relations is not about how many times your company is mentioned in the press. It’s about building and sustaining a rock-solid image, and building credibility and an outstanding reputation among the public, consumers, stakeholders and internal audiences. We do that with proper planning, solid messaging, sound knowledge of the media, and skill.
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A solid public relations program helps to:
- Build corporate image
- Promote a product or service
- Helps to shape perceptions
- Change attitudes
- Create a call to action
- Boost employee morale
- Prevent potentially damaging issues from hurting reputation
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Public Relations for the Business World
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-Message Development
-Media Relations
-Media Tours
-Media Training
-Product and Business Launches
-PR Planning
-Press Conferences
-Press Kit Development
-Crisis/Reputation Management
-Individual Projects (Press Releases)
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Public Relations for Non-profits
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Articulating the importance of your mission is something many charitable organizations struggle with. Creating the proper awareness for your organization will help to ensure you can effectively carry out your mission. Whether its development or outreach, your organization needs to maintain a continuous presence to your stakeholders and the public. It’s called, raising your profile. Telling the public what you do and why it’s important to support you is mission critical.
David Greenwood spent several years as director of communications and as senior level staff at one of the most prominent non-profit organizations, not only in Massachusetts, but internationally. Click on the left to read his bio. He has dedicated years developing public relations strategies and powerful messaging that resonate with stakeholders and the general public. David has a proven track record of building and maintaining awareness and creating a strong image. He has many contacts and working relationships within the Boston area media and he can bring this experience to you.
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