Italian Sporting Goods Company Taps Massachusetts-based David A Greenwood & Associates Public Relations
Firm Will Spearhead US Media Relations Efforts for First-ever
Adjustable Children’s Ski Boot
Hudson, MA: May 19, 2008: Italian Sporting Goods Company Roces, well known for their inline skating products and superior quality ice skates has just retained David A Greenwood & Associates a small media relations firm based just outside of Boston to handle all of the company’s public relations duties for a new innovative children’s ski boot product entering the United States this coming fall.
The product is the IDEA 6 in 1 Growing Ski Boot, the first-ever adjustable children’s ski boot. http://www.roces-snow.com/ IDEA is the first ever growing ski boot thanks to its innovative adjustment systems both length and in height, and to a bellowing system that allows the liner to expand. Through the patent pending “6 in 1” technology, it is possible to adjust the size of the ski boot, both length and height wise, according to the natural growth of the child’s foot, leg and ankle.
The public relations firm based in Hudson Massachusetts will work to bring an overall awareness about the new, ground-breaking product and will target key areas of the United States where skiing is most popular.
“We strongly believe we have a great product in our hands and we were looking for an agency able to guarantee the right media support in the United States,” Stated Alberto Cellotto, marketing and communications manager for Roces. “David Greenwood convinced us because of his enthusiasm about the product concept, the skills of his Associates and the accuracy of his analysis.”
“We are looking forward to working on this exciting project and we are honored Roces chose us to head up this initiative in the US,” stated David Greenwood. “We not only believe there will be great interest in this product because of its uniqueness, but we’re confident our public relations efforts will drive more and more parents to purchase this one of a kind product.”
About Roces:
Roces http://www.roces.com/ is a historical company and brand name located in the area of Montebelluna (Italy) and was founded in the year 1952. Its ice and inline skates are known worldwide. Roces was the first designer and manufacturer of the inline skates, starting in 1982. http://www.roces-snow.com/
About David A. Greenwood & Associates:
David A. Greenwood & Associates is a full-service public relations firm based in Hudson Massachusetts. The firm was founded by David Greenwood in 2005. The team at the firm brings extensive experience in many high-profile projects, local, national and international. The firm has served clients in commercial real estate, residential real estate, sports, finance, law, home improvement and food service.
The firm can be reached at 978-568-1374 or http://www.davidagreenwood.com/
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Agar Supply Co. of Taunton, MA Taps Hudson-based David A Greenwood & Associates to Head up Public Relations Efforts
Greenwood Will Spearhead Awareness Efforts for Largest Independent Food Distributor in New England
Hudson, MA: November 1, 2007: Agar Supply Co, http://www.agarsupply.com/ New England’s largest independent food distributor has just retained David A Greenwood & Associates to handle all of the company’s public relations duties.
Headquartered in Taunton, Massachusetts, Agar Supply is the leading provider of foodservice products to customers throughout New England. They are New England’s largest foodservice supplier of meats, poultry, seafood and grocery items as well as non food items and janitorial supplies. Agar Supply has been supplying meat and seafood to New England food establishments since the 1940’s and has made their name as a full service foodservice distributor specializing in “Center of the Plate” solutions.
“We are pleased to have David’s firm on board here at Agar,” stated Karen Bressler, Chief Executive Officer at Agar Supply. “We believe David has the skill, knowledge and experience to help raise our profile and promote the uniqueness of our company and we are confident he will bring about a new level of awareness around Agar.”
Greenwood will assist Agar Supply in promoting company news, significant business developments, positioning their expertise and help to raise the overall profile of the company in New England. He will work closely with leading branding company Brand Identity Guru http://www.brandidentityguru.com as well as key principals in charting a course to create substantial awareness for the company’s activities and brand.
“I am thrilled that Agar Supply has placed their trust in my firm,” states David Greenwood. “It will be an honor to represent a company that has such a rich history and I’m looking forward to telling their story.” Greenwood will add Agar Supply to its growing list of clients including small consulting firms all the way up to Humboldt Storage and Moving, greater Boston’s oldest moving company and largest United Van Lines agent.
About David A. Greenwood & Associates:
David A. Greenwood & Associates is a full-service public relations firm based in Hudson Massachusetts. The firm was founded by David Greenwood in 2005. Greenwood has several years’ experience as a small business owner, running a karate school and a small restaurant. Before starting the firm, Greenwood spent eight years at Special Olympics Massachusetts overseeing all public relations, marketing and development efforts. Greenwood has served clients in commercial real estate, residential real estate, law, home improvement and food service.
The firm can be reached at 978-568-1374 or http://www.davidagreenwood.com/
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