Aside from running his own Boston area PR firm, much of David's vast experience comes from serving as director of communications for Special Olympics Massachusetts. In his first year, David was directly responsible for over 60 television news spots for Special Olympics Massachusetts. He has booked interviews on most major market radio stations in the state and has placed countless articles and photos in print media. David has a proven track record of building and maintaining awareness, and creating powerful messaging that reinforces a strong image. David has been in front of more TV cameras and microphones than most communications professionals see in an entire career.
David brings to the table valuable experience in several areas. He has launched and managed several high-profile projects including those with the Boston Celtics, Blue Man Group, Boston Breakers/WUSA and has toured the country with Olympic gymnasts from the 2000 Sydney Olympics, handling press relations for them. He has cultivated numerous key relationships with members of the media and has developed a solid reputation as a respected public relations professional.
David has managed his fair share of crises as well, managing one of the largest charity scams in Massachusetts history. He knows the formula for managing reputations. Many potentially damaging issues have been carefully managed by David.
What’s more, David spent several years as a newspaper reporter covering community events such as Selectman's meetings, City Council meetings and School Committees in the Massachusetts MetroWest area. David has experience answering the tough questions and asking them as well.
Before entering into the non-profit world, David was the owner of two small businesses. A karate school and a Brigham’s Restaurant franchise in Wellesley, Massachusetts. David, a second degree black belt, went from teaching self-defense to building a very successful food-service business.
David Has worked with clients in many industries including real estate, law, home improvment, start-ups, sports, health & fitness and food and hospitality. Many clients have achieved great results and garnered impressive media attention with David's assistance.
David is a member of the Public Relations Society of America, Business Networking International and the Marlborough Regional Chamber of Commerce.
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Kirsten Goulet is a senior associate at David A. Greenwood & Associates. She has years of high-profile public relations experience in sports, non-profit and tourism industries.
Most recently, Ms. Goulet served as director of public relations at Special Olympics Massachusetts working closely with Boston area television, print and radio. She garnered substantial media attention in all areas during her time there. Ms. Goulet also spent considerable time working on other relationships with several New England pro sports teams.
Ms Goulet‘s high-profile experience came when she served as the media manager at the Salt Lake Organizing Committee (SLOC) for the Olympic Winter Games of 2002. She worked extensively with numerous major international, national and statewide media outlets. She spearheaded press conferences for the Games and briefed members of the senior staff daily. Ms. Goulet coordinated several high-profile events with celebrities and government officials.
Before coming to Special Olympics Massachusetts, Ms. Goulet was an account executive with CGPR out of Marblehead Massachusetts. At CGPR she managed several accounts in the sports industry with a heavy emphasis in the ski industry. Her clients included Snowsport Industries of America, Merrill, Loon Mountain and Cranmore Mountain. She arranged everything from initial press relations to media tours and counseling clients.
Ms. Goulet also spent a number of years at Snowbird Corporation in Utah, representing Snowbird to national and international guests as well as media and VIPs. She also coordinated and worked conferences and ski shows to promote Snowbird and Utah as a tourist destination nationally and internationally.
Kirsten can be reached at kirsten@davidagreenwood.com
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